What is attraction marketing and why should you even care?
This is what it’s all about. Attraction marketing is a stylish way of presenting handy and helpful information about the products, services or business opportunity to customers actively seeking that kind of help – its precisely the opposite of pounding people with unwelcome as well as aggravating marketing in the unclear hope that an someone could be interested.
The difference is trying to attract those who have completely no interest in what your providing versus attempting to attract those that have expressed interest. The difference is attempting to shoot an arrow blindfolded versus being in a position to clearly see your target and hitting it each single time.
You have a product or service for sale and you have options available to promote and market your business. Run ads both offline and online. Build an e-commerce store and drive highly targeted traffic to your site using a variety of paid traffic models like Google Pay-Per-Click, mobile marketing, and even set up an affiliate program to get other marketing consultants to market for you.
While these direct marketing models work, they fall “directly” into the category of interruption marketing. Basically, you are attempting to attract potential prospects and customers by interrupting and grabbing their attention while they may be doing something else at that time.
Attraction marketing is all about offering important material to people that are literally interested in it. No need to toss your marketing finance darts at a huge target hoping some will hit the bullseye – recognize that attraction marketing can easily lessen as well as also eliminate some of your marketing costs and will increase sales.
Everybody knows it’s far simpler to offer a person who is actually seeking the product that you are supplying rather than pitching that hasn’t given it a second though.
Say you have bought two tickets to see a play. You are unable to attend and would like to sell these two tickets. One way would be to advertise the tickets and incur an expense that will cut your profit markup. Not to mention the campaign may remain unseen and the tickets never sell.
Another alternative will be to visit the venue exactly where the play is taking place and try to sell your tickets to those standing in line waiting to buy tickets to the play anyways.
They benefit by avoiding the line, and you benefit by having your tickets sold with very little expense. And considering that it cuts less into your profits, you might even be able to offer a discount to make the deal seem a little far more sweet.
Attraction Marketing Online
The secret to running a successful attraction marketing campaign is to comprehend the target market and know who they are. There are many research tools that you are able to use to get your offer in front of those people who are searching to find a product or business opportunity like yours.
Target your service or product to them. Give them the info they’re looking for by publishing an article about it on your website or blog.
Start promoting this content to rank higher on search engines, social media, and video platforms to ensure the people that are seeking this info can find it. If you do it correctly, you will find attraction marketing to become well-suited for your business. It makes performing business easy, expense effective, and much more worthwhile.
Diamantina M Clarke
D3 Marketing Group LLC
Your Dreams Are Within Your Reach
P.S. to learn about what I do, please visit