Imagine Kayne West. What images come to mind? Without a second thought, you could total up your feelings about Kayne as a person in just a few words.
In the marketing world, this assumption that you’ve built is West’s personal brand. While you’re not quite as notorious, you can use these assertions to your own benefit. It’s time to start realizing you are your own person, and you have to stand in your power. You do this by improving your image, building credibility, and working on your authority in your chosen field. Which means working on your personal development daily!
To do this, you have to define a few things:
-Who Are You?
What makes you special, and sets you apart? Take the time to try a few different projects to enhance your prospective skills. You need people to sing your praises to help spread the word about how remarkable you are in a very connected world. These reviews give you authority on LinkedIn and other professional social media networks.
-Create Your Game Plan
You have to have all aspects of you and your product defined to ensure that your end results are tangible. To do this, consider all aspects of your image; consider your attire (home based isn’t always home bound – you have to venture out at some point :-; ), behavior, verbal and non-verbal communication. Include a plan to convey yourself and your authority on blogs, twitter, and other social media networks as well.
-Manage Your Specific Brand
It’s up to you to proactively put your plans in motion, reinforcing your passion, image, and share value in your market niche. Your social media should personify you, and your image and passion should be clear. It’s important to avoid mismatching your brand, or introducing competitive attributes (such as negative opinions) to brand yourself as a smart and savvy business professional.
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