Attraction Marketing and You

What is attraction marketing and why should you even care?

This is what it’s all about. Attraction marketing is a stylish way of presenting handy and helpful information about the products, services or business opportunity to customers actively seeking that kind of help – its precisely the opposite of pounding people with unwelcome as well as aggravating marketing in the unclear hope that an someone could be interested.

The difference is trying to attract those who have completely no interest in what your providing versus attempting to attract those that have expressed interest. The difference is attempting to shoot an arrow blindfolded versus being in a position to clearly see your target and hitting it each single time.

The Importance of Attraction Marketing

You have a product or service for sale and you have options available to promote and market your business. Run ads both offline and online. Build an e-commerce store and drive highly targeted traffic to your site using a variety of paid traffic models like Google Pay-Per-Click, mobile marketing, and even set up an affiliate program to get other marketing consultants to market for you.

While these direct marketing models work, they fall “directly” into the category of interruption marketing. Basically, you are attempting to attract potential prospects and customers by interrupting and grabbing their attention while they may be doing something else at that time.

Attraction marketing is all about offering important material to people that are literally interested in it. No need to toss your marketing finance darts at a huge target hoping some will hit the bullseye – recognize that attraction marketing can easily lessen as well as also eliminate some of your marketing costs and will increase sales.

Everybody knows it’s far simpler to offer a person who is actually seeking the product that you are supplying rather than pitching that hasn’t given it a second though.

Attraction Marketing is Target Marketing

Say you have bought two tickets to see a play. You are unable to attend and would like to sell these two tickets. One way would be to advertise the tickets and incur an expense that will cut your profit markup. Not to mention the campaign may remain unseen and the tickets never sell.

Another alternative will be to visit the venue exactly where the play is taking place and try to sell your tickets to those standing in line waiting to buy tickets to the play anyways.

They benefit by avoiding the line, and you benefit by having your tickets sold with very little expense. And considering that it cuts less into your profits, you might even be able to offer a discount to make the deal seem a little far more sweet.

Attraction Marketing Online

The secret to running a successful attraction marketing campaign is to comprehend the target market and know who they are. There are many research tools that you are able to use to get your offer in front of those people who are searching to find a product or business opportunity like yours.

Target your service or product to them. Give them the info they’re looking for by publishing an article about it on your website or blog.

Start promoting this content to rank higher on search engines, social media, and video platforms to ensure the people that are seeking this info can find it. If you do it correctly, you will find attraction marketing to become well-suited for your business. It makes performing business easy, expense effective, and much more worthwhile.

Happy Marketing,
Diamantina M Clarke
D3 Marketing Group LLC
Your Dreams Are Within Your Reach

P.S. to learn about what I do, please visit

Keys to Produce Prospects Leads for Free

If you are new to the network marketing industry, or have stalled out in your lead generating efforts, getting new prospects is important to keep your business blossoming.

You can’t expect to pitch to everybody, if you do, you’ll find you do not have many buddies and people just plain avoid you!

Online Prospect Leads

There are processes you must follow offline or online.

Understand first that the ability to close a sale is related to the quality of your lead. It is pointless wasting your time pitching your product to people who are not particularly interested in it from the start. May seem basic, but when new folks enter the network marketing business, their eagerness seems to outweigh their common sense!

Identify your prospect first. Think “target marketing”. Know, in particular who your best potential customer or prospect is and market totally to them.

Some common lead prospecting techniques follow, though there are numerous others. Some strategies work better for some people than others, so do what you are comfortable doing, it’s going to reflect in how you make your presentation.

Word of mouth: the best and most inexpensive way to gather prospects. Always follow up on any referrals from customers quickly and mention your customer’s name. Referrals from happy clients are impressive because your product is already recommended by them and when you call a referral, very likely your new prospect has been told about your fresh product and is therefore “pre-warmed”.

Remember whatever you do with this lead will reflect back on the referrer, so always follow up quickly and never forget to contact the referrer and thank them. A successful end result can always lead right to more leads, and that is exactly what you want! Inducements for the referrer are always appreciated. It may be in the form of a gift voucher or money off voucher – whatever is appropriate. If the referrer makes a practice of referring new leads to you – you might want to think about making them one of your business partners, because in effect they already are.

Networking for Prospect Leads

Always use contacts from clubs and organizations to which you belong and if you don’t belong to any business organizations, join some! They are great places for finding prospects. You can join networking groups and share leads with others in related companies. For example if you sell PC hardware, hook up with others who sells computer software, but always make sure it is not a one-sided affair with you getting all the best leads, you should always try and provide incentives for those that give you leads.

Trade shows are good places to find prospects, but be warned that trade shows can cost lots of time and cash and you may probably require help. Trade shows are attended by your target audience, so win them over with your personality! Attraction marketing rules in these eventualities so don’t stand around looking bored or spend the whole time on your laptop or smartphone!

When you have identified potential prospects, you have to gather as much information on them as you can . Find out about their business, and what they do. Knowledge gives power!

Diane Hochman’s Attraction Marketing Roots

Watch this webinar where she takes you back to the very ad and the very website that started her journey into Attraction Marketing FIFTEEN years ago and find out why most people who think they know Attraction Marketing don’t really know it at all.

In this class we, as a group, come to a conclusion about what the REAL core of attraction marketing is that most everyone is missing.

At the end of the class Diane mumbles about the relaunch of her Attraction Marketing Intensive next week and that we have some amazing bonuses coming out.

If you want a sneak peek at the course click here: